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INSIGHTS

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INSIGHTS

Wells Fargo Values – The Hub Magazine Interview with Wells Fargo CMO Jamie Moldafsky

As Chief Marketing Officer Jamie Moldafsky explains: “We think of the brand experience as the totality of how people feel about our brand and engage with it … There is that very practical, rational level of just getting things done…

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INSIGHTS

Defining Total Market Sparks a Lively Debate

There is no one-size-fits-all solution when it comes to a Total Market approach. Successful marketers recognize that you cannot target consumers via language or narrow media definitions any more. A Total Market approach takes all factors into account and follows…

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NEWS

AHAA: Powerful… Provocative…. Groundbreaking

The 2015 AHAA Annual Conference promises to be all these things and more.  This year’s conference seeks to “Redefine Relevance” by challenging the notion of “general market” and refocusing on the new majority mainstream — largely driven by Hispanics. C-suite leaders from…

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MEET OUR

LEADERS

Tony_SML

Chief Integration Officer

Tony Aguilar-Arellano

Tony joined Acento in 2000. He brings a deep knowledge of media issues and familiarity with the programming and strengths of media channels across the Hispanic U.S. and Latin America media landscape. His experience includes Allstate Insurance Co., American Honda,…

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Robin Burns Leadership Photo

Director, Client Leadership

Robin Burns

Robin brings a multi-disciplinary approach to marketing and communications with over 25 years in the business. Her background includes general market advertising, Latino marketing, direct response, cause marketing, promotions/events and digital. Robin’s skills in strategic planning and research are used…

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Sofia

Director, Channel Strategy and Measurement

Sofia Escamilla

Sofía has over 18 years’ experience in Total Market and Hispanic marketing and media.  Her strengths are grounded in her ability to create results driven integrated media plans that reach and resonate with the Hispanic marketplace. She has been responsible…

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