Moderator: Roberto Orci, CEO Acento Advertising PANELISTS: • Oscar Mendoza, Interactive Media Buyer, Acento Advertising • Vanessa Vigil, Associate Director, OMD Entertainment • Howard Horowitz, President, Horowitz Research • Brendan Gormley, VP, The Gary Group • Solomon Romano, Multicultural Marketing…
The 2014 Summer Wrap-Up contains a detailed Infographic and in-depth Special Report on the current Language Landscape with an emphasis on Hispanic Millennials. You will also find articles on Hispanics and Entertainment covering Television, Movies, Digital Content, and Books.
The number of Hispanic consumers in the United States and their concurrent buying power continues to outpace expectation. With this growth emerges a dynamic landscape that no longer fits traditional linguistic and cultural assimilation models. This evolution toward a larger…
INSIGHTS October 2, 2014 10:04 pm
By 2017, Millennials will have more spending power than any other generation. Young Latinos are driving the most important demographic changes in the country and their influence can be seen on the pop-culture landscape and media companies alike. Media companies…
Director, Client Leadership
Robin brings a multi-disciplinary approach to marketing and communications with over 25 years in the business. Her background includes general market advertising, Latino marketing, direct response, cause marketing, promotions/events and digital. Robin’s skills in strategic planning and research are used…
Chief Creative Officer
Marco has been with Acento for over 15 years and is an industry veteran having started his career in 1985. His experience in Mexico and the U.S. Hispanic market have helped him develop a keen understanding of consumer behavior. Marco’s…
EVP, Client Leadership & Strategy
Building on 20 years experience in multicultural communication, advertising and corporate positioning, Donnie delivers strategically aligned campaigns to garner the greatest influence with consumers, thought leaders and other key stakeholders in the Hispanic market and beyond.