INSIGHTS January 4, 2012 6:59 pm
Personal Care Spending Skyrockets Among Latinos
According to an article in the Huffington Post, a recent survey indicated that over the past decade spending on personal care products by Latinos grew more than 40% — almost three times faster than growth seen for non-Latino consumers. Additionally,…Read More
INSIGHTS January 4, 2012 6:58 pm
HISPANIC BUYING POWER WILL GROW 48.1%
As reported in Hispanic Business Magazine, U.S. Hispanic buying power is projected to grow 48.1% to $1.6 trillion between 2011 and 2016, according to an analysis by industry researcher IBISWorld. The general U.S. population’s buying power is expected to grow…Read More
INSIGHTS December 14, 2011 10:21 pm
A JOURNEY INTO LATINO FAMILY VALUES
In the Latino family, it’s a priority to spend time with family and friends. Read More
Director HR & Operations
Luz Marina Lopez
Luz Marina Lopez’s passion for people highlights her 20 plus years of administration, HR, finance and operations experience for both government agencies and the advertising industry. Luz joined Acento in 2009 to lead the team that implements Acento’s vision of…Read More
Account Service Director
Lourdes Washington
Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct…Read More
Chief Executive Officer
Roberto Orci
Roberto Orci’s 30 years in marketing and advertising in Mexico, Canada and the U.S. make him a leader in his field. He was a Brand Manager at Procter & Gamble (Mexico); VP Management Supervisor at Ogilvy & Mather in the…Read More
