EXPLORE

OUR WORK

SCE

BROWSE OUR

NEWS & INSIGHTS

NEWS

AHAA: Powerful… Provocative…. Groundbreaking

The 2015 AHAA Annual Conference promises to be all these things and more.  This year’s conference seeks to “Redefine Relevance” by challenging the notion of “general market” and refocusing on the new majority mainstream — largely driven by Hispanics. C-suite leaders from…

Read More

INSIGHTS

Happy Mother’s Day!

Mother’s Day is coming up on May 10th and marketers should be prepared. The United States commercial market for Mother’s Day has skyrocketed in recent years.  The National Retail Federation reported that online consumers spent over $200 for Mother’s Day…

Read More

INSIGHTS

Hispanics Take the Driver’s Seat

The growing economic power of Hispanics is transforming the American economy in many ways. Over 55 million Hispanics and their concurrent buying power is driving new vehicle sales growth and outpacing the total market. Recent data from RL Polk &…

Read More

NEWS

Hispanic Executive Magazine Features Acento CEO

Acento CEO, Roberto Orci, is featured in the March/April 2015 issue of Hispanic Executive. Today’s Latino population  is changing, and Orci discusses how companies can adapt to bilingual advertising and diverse platforms. ”You really have to know how culture plays into decision making because…

Read More

MEET OUR

LEADERS

AngelicaP

Media Director

Angelica Posada

Angelica has over 18 years of Hispanic media experience including Direct Marketing initiatives. Angelica worked at La Agencia de Orci for nine years where she managed Direct Response campaigns for Verizon Communications and MoneyGram Payment Systems. She also implemented integrated…

Read More

evargasfinal

Director, Client Leadership

Elizabeth Vargas

Elizabeth brings more than ten years of Hispanic Advertising experience to Acento. She has been involved in the development of marketing programs for consumer packaged goods and retail category accounts including Supervalu owned Jewel-Osco, Albertsons and Save-A-Lot, as well as…

Read More

Lourdes

Director, Client Leadership

Lourdes Washington

Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct…

Read More