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NEWS & INSIGHTS

INSIGHTS

Defining Total Market Sparks a Lively Debate

There is no one-size-fits-all solution when it comes to a Total Market approach. Successful marketers recognize that you cannot target consumers via language or narrow media definitions any more. A Total Market approach takes all factors into account and follows…

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NEWS

AHAA: Powerful… Provocative…. Groundbreaking

The 2015 AHAA Annual Conference promises to be all these things and more.  This year’s conference seeks to “Redefine Relevance” by challenging the notion of “general market” and refocusing on the new majority mainstream — largely driven by Hispanics. C-suite leaders from…

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INSIGHTS

Happy Mother’s Day!

Mother’s Day is coming up on May 10th and marketers should be prepared. The United States commercial market for Mother’s Day has skyrocketed in recent years.  The National Retail Federation reported that online consumers spent over $200 for Mother’s Day…

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INSIGHTS

Hispanics Take the Driver’s Seat

The growing economic power of Hispanics is transforming the American economy in many ways. Over 55 million Hispanics and their concurrent buying power is driving new vehicle sales growth and outpacing the total market. Recent data from RL Polk &…

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MEET OUR

LEADERS

Sofia

Director, Channel Strategy and Measurement

Sofia Escamilla

Sofía has over 18 years’ experience in Total Market and Hispanic marketing and media.  Her strengths are grounded in her ability to create results driven integrated media plans that reach and resonate with the Hispanic marketplace. She has been responsible…

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Marco

Chief Creative Officer

Marco Cassese

Marco has been with Acento for over 15 years and is an industry veteran having started his career in 1985. His experience in Mexico and the U.S. Hispanic market have helped him develop a keen understanding of consumer behavior. Marco’s…

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evargasfinal

Director, Client Leadership

Elizabeth Vargas

Elizabeth brings more than ten years of Hispanic Advertising experience to Acento. She has been involved in the development of marketing programs for consumer packaged goods and retail category accounts including Supervalu owned Jewel-Osco, Albertsons and Save-A-Lot, as well as…

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