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NEWS & INSIGHTS

NEWS

The February 2014 Hispanic Market Update

The February 2014 Hispanic Market Update
The February issue features research and insights on The Latina Shopper, Brand Response strategies, and how Super Bowl advertisers are adapting to a growing Millennial and Multicultural audience.

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INSIGHTS

The Latina Shopper

Hispanic women are a key driver of female population growth in the U.S. and a strong influence on the mainstream economy. As Latinas pursue higher education and career development levels, their role in modern Hispanic society is changing. According to…

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NEWS

Acento Introduces the 2014 Hispanic Market Update

Acento is pleased to introduce the 2014 edition of the Hispanic Market Update. The monthly report features infographics, research, cultural insights and industry expertise to help you navigate the new Total Market. Click here to view the January issue.   Click here to…

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NEWS

ACENTO SPECIAL REPORT: THE HISPANIC MILLENNIAL

Today, almost a quarter of U.S. Millennials are Hispanic; and, they are unique in many ways compared to their peers and their parents. Our January Spotlight on the Hispanic Millennial contains important insights related to language, culture, media, and technology that can…

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MEET OUR

LEADERS

Donnie Broxson

EVP, Client Leadership & Strategy

Donnie Broxson

Building on 20 years experience in multicultural communication, advertising and corporate positioning, Donnie delivers strategically aligned campaigns to garner the greatest influence with consumers, thought leaders and other key stakeholders in the Hispanic market and beyond.

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Marco

Chief Creative Officer

Marco Cassese

Marco has been with Acento for over 15 years and is an industry veteran having started his career in 1985. His experience in Mexico and the U.S. Hispanic market have helped him develop a keen understanding of consumer behavior. Marco’s…

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evargasfinal

Director, Client Leadership

Elizabeth Vargas

Elizabeth brings more than ten years of Hispanic Advertising experience to Acento. She has been involved in the development of marketing programs for consumer packaged goods and retail category accounts including Supervalu owned Jewel-Osco, Albertsons and Save-A-Lot, as well as…

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