Portada’s Evolving America The Multicultural Summit at Digital Hollywood

Moderator: Roberto Orci, CEO Acento Advertising PANELISTS: • Oscar Mendoza, Interactive Media Buyer, Acento Advertising • Vanessa Vigil, Associate Director, OMD Entertainment • Howard Horowitz, President, Horowitz Research • Brendan Gormley, VP, The Gary Group • Solomon Romano, Multicultural Marketing…

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Check out the latest Hispanic Market Update

The 2014 Summer Wrap-Up contains a detailed Infographic and in-depth Special Report on the current Language Landscape with an emphasis on Hispanic Millennials. You will also find articles on Hispanics and Entertainment covering Television, Movies, Digital Content, and Books.


Acento Special Report on the Bilingual, Bicultural Consumer

The number of Hispanic consumers in the United States and their concurrent buying power continues to outpace expectation. With this growth emerges a dynamic landscape that no longer fits traditional linguistic and cultural assimilation models. This evolution toward a larger…

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Networks Compete for Hispanic Millennials

By 2017, Millennials will have more spending power than any other generation. Young Latinos are driving the most important demographic changes in the country and their influence can be seen on the pop-culture landscape and media companies alike. Media companies…

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Chief Integration Officer

Tony Aguilar-Arellano

Tony joined Acento in 2000. He brings a deep knowledge of media issues and familiarity with the programming and strengths of media channels across the Hispanic U.S. and Latin America media landscape. His experience includes Allstate Insurance Co., American Honda,…

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Director, Client Leadership

Lourdes Washington

Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct…

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Director, Channel Strategy and Measurement

Sofia Escamilla

Sofía has over 18 years’ experience in Total Market and Hispanic marketing and media.  Her strengths are grounded in her ability to create results driven integrated media plans that reach and resonate with the Hispanic marketplace. She has been responsible…

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