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NEWS & INSIGHTS

NEWS

Portada’s Evolving America The Multicultural Summit at Digital Hollywood

Moderator: Roberto Orci, CEO Acento Advertising PANELISTS: • Oscar Mendoza, Interactive Media Buyer, Acento Advertising • Vanessa Vigil, Associate Director, OMD Entertainment • Howard Horowitz, President, Horowitz Research • Brendan Gormley, VP, The Gary Group • Solomon Romano, Multicultural Marketing…

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NEWS

Check out the latest Hispanic Market Update

The 2014 Summer Wrap-Up contains a detailed Infographic and in-depth Special Report on the current Language Landscape with an emphasis on Hispanic Millennials. You will also find articles on Hispanics and Entertainment covering Television, Movies, Digital Content, and Books.

NEWS

Acento Special Report on the Bilingual, Bicultural Consumer

The number of Hispanic consumers in the United States and their concurrent buying power continues to outpace expectation. With this growth emerges a dynamic landscape that no longer fits traditional linguistic and cultural assimilation models. This evolution toward a larger…

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INSIGHTS

Networks Compete for Hispanic Millennials

By 2017, Millennials will have more spending power than any other generation. Young Latinos are driving the most important demographic changes in the country and their influence can be seen on the pop-culture landscape and media companies alike. Media companies…

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MEET OUR

LEADERS

Marco

Chief Creative Officer

Marco Cassese

Marco has been with Acento for over 15 years and is an industry veteran having started his career in 1985. His experience in Mexico and the U.S. Hispanic market have helped him develop a keen understanding of consumer behavior. Marco’s…

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Robin Burns Leadership Photo

Director, Client Leadership

Robin Burns

Robin brings a multi-disciplinary approach to marketing and communications with over 25 years in the business. Her background includes general market advertising, Latino marketing, direct response, cause marketing, promotions/events and digital. Robin’s skills in strategic planning and research are used…

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Tony_SML

Chief Integration Officer

Tony Aguilar-Arellano

Tony joined Acento in 2000. He brings a deep knowledge of media issues and familiarity with the programming and strengths of media channels across the Hispanic U.S. and Latin America media landscape. His experience includes Allstate Insurance Co., American Honda,…

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