Check out the latest Hispanic Market Update

The 2014 Summer Wrap-Up contains a detailed Infographic and in-depth Special Report on the current Language Landscape with an emphasis on Hispanic Millennials. You will also find articles on Hispanics and Entertainment covering Television, Movies, Digital Content, and Books.


Acento Special Report on the Bilingual, Bicultural Consumer

The number of Hispanic consumers in the United States and their concurrent buying power continues to outpace expectation. With this growth emerges a dynamic landscape that no longer fits traditional linguistic and cultural assimilation models. This evolution toward a larger…

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Networks Compete for Hispanic Millennials

By 2017, Millennials will have more spending power than any other generation. Young Latinos are driving the most important demographic changes in the country and their influence can be seen on the pop-culture landscape and media companies alike. Media companies…

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INFOGRAPHIC: English or Spanish? Both!

While natural population growth outpaces foreign immigration, the largest segment of the Hispanic market remains bilingual. Unlike other ethnic groups in the past, Spanish is not sacrificed as English is adopted. The duality is seen as both socially and economically…

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Chief Executive Officer

Roberto Orci

Roberto Orci’s 30 years in marketing and advertising in Mexico, Canada and the U.S. make him a leader in his field. He was a Brand Manager at Procter & Gamble (Mexico); VP Management Supervisor at Ogilvy & Mather in the…

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Media Director

Angelica Posada

Angelica has over 18 years of Hispanic media experience including Direct Marketing initiatives. Angelica worked at La Agencia de Orci for nine years where she managed Direct Response campaigns for Verizon Communications and MoneyGram Payment Systems. She also implemented integrated…

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Director, Client Leadership

Elizabeth Vargas

Elizabeth brings more than ten years of Hispanic Advertising experience to Acento. She has been involved in the development of marketing programs for consumer packaged goods and retail category accounts including Supervalu owned Jewel-Osco, Albertsons and Save-A-Lot, as well as…

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