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NEWS & INSIGHTS

INSIGHTS

Wells Fargo Values – The Hub Magazine Interview with Wells Fargo CMO Jamie Moldafsky

As Chief Marketing Officer Jamie Moldafsky explains: “We think of the brand experience as the totality of how people feel about our brand and engage with it … There is that very practical, rational level of just getting things done…

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INSIGHTS

Defining Total Market Sparks a Lively Debate

There is no one-size-fits-all solution when it comes to a Total Market approach. Successful marketers recognize that you cannot target consumers via language or narrow media definitions any more. A Total Market approach takes all factors into account and follows…

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NEWS

AHAA: Powerful… Provocative…. Groundbreaking

The 2015 AHAA Annual Conference promises to be all these things and more.  This year’s conference seeks to “Redefine Relevance” by challenging the notion of “general market” and refocusing on the new majority mainstream — largely driven by Hispanics. C-suite leaders from…

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INSIGHTS

Happy Mother’s Day!

Mother’s Day is coming up on May 10th and marketers should be prepared. The United States commercial market for Mother’s Day has skyrocketed in recent years.  The National Retail Federation reported that online consumers spent over $200 for Mother’s Day…

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MEET OUR

LEADERS

Robert Berry

CHIEF FINANCIAL OFFICER

Robert Berry

Bob Berry is our senior financial and operational executive with over 30+ years of experience in advertising and marketing service organizations.  He has been a trusted advisor to agency CEOs and senior management teams. Prior to coming to Acento, Bob was…

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Lourdes

Director, Client Leadership

Lourdes Washington

Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct…

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Sofia

Director, Channel Strategy and Measurement

Sofia Escamilla

Sofía has over 18 years’ experience in Total Market and Hispanic marketing and media.  Her strengths are grounded in her ability to create results driven integrated media plans that reach and resonate with the Hispanic marketplace. She has been responsible…

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