INSIGHTS May 10, 2013 10:08 pm
The lust for Latino lucre
How American firms are chasing the elusive Hispanic dollar Between 2000 and 2010 Latino buying power more than doubled (see chart), says the Selig Centre for Economic Growth. Mitt Romney’s drubbing by Hispanic voters last year was a wake-up call…
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INSIGHTS April 30, 2013 3:46 pm
Growing Importance of Mexican Flavors in American Cuisine
Growing Importance of Mexican Flavors in American Cuisine By Joe Kutchera For over 20 years, salsa has outsold ketchup in the United States, as first reported in the New York Timesin 1992. Hispanic foods and flavors continue to have an…
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INSIGHTS April 29, 2013 4:46 pm
Hispanic Broadcast Networks Look to Grow Entire Market
By John Consoli with Media Buyer/Planner Today Hispanic Broadcast Networks Look to Grow Entire Market—Upfront is less about infighting, more about competing for English-language for dollars The approaching television upfront ad-buying season may see a sizable chunk of ad dollars…
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INSIGHTS April 26, 2013 1:19 am
HISPANICS ENGAGE MORE WITH DIGITAL ADS
A recent study by Terra which compared offline media to digital and Hispanic consumers to non-Hispanics, suggests that Hispanics are more engaged in digital media than offline media. Additionally, the study suggests that Hispanics are more engaged in digital media…
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Director HR & Operations
Luz Marina Lopez
Luz Marina Lopez’s passion for people highlights her 20 plus years of administration, HR, finance and operations experience for both government agencies and the advertising industry. Luz joined Acento in 2009 to lead the team that implements Acento’s vision of…
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Account Service Director
Elizabeth Vargas
Elizabeth brings more than ten years of Hispanic Advertising experience to Acento. She has been involved in the development of marketing programs for consumer packaged goods and retail category accounts including Supervalu owned Jewel-Osco, Albertsons and Save-A-Lot, as well as…
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Account Service Director
Lourdes Washington
Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct…
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