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NEWS & INSIGHTS

INSIGHTS

Defining Total Market Sparks a Lively Debate

There is no one-size-fits-all solution when it comes to a Total Market approach. Successful marketers recognize that you cannot target consumers via language or narrow media definitions any more. A Total Market approach takes all factors into account and follows…

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NEWS

AHAA: Powerful… Provocative…. Groundbreaking

The 2015 AHAA Annual Conference promises to be all these things and more.  This year’s conference seeks to “Redefine Relevance” by challenging the notion of “general market” and refocusing on the new majority mainstream — largely driven by Hispanics. C-suite leaders from…

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INSIGHTS

Happy Mother’s Day!

Mother’s Day is coming up on May 10th and marketers should be prepared. The United States commercial market for Mother’s Day has skyrocketed in recent years.  The National Retail Federation reported that online consumers spent over $200 for Mother’s Day…

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INSIGHTS

Hispanics Take the Driver’s Seat

The growing economic power of Hispanics is transforming the American economy in many ways. Over 55 million Hispanics and their concurrent buying power is driving new vehicle sales growth and outpacing the total market. Recent data from RL Polk &…

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MEET OUR

LEADERS

Roberto

Chief Executive Officer

Roberto Orci

Roberto Orci’s 30 years in marketing and advertising in Mexico, Canada and the U.S. make him a leader in his field. He was a Brand Manager at Procter & Gamble (Mexico); VP Management Supervisor at Ogilvy & Mather in the…

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AngelicaP

Media Director

Angelica Posada

Angelica has over 18 years of Hispanic media experience including Direct Marketing initiatives. Angelica worked at La Agencia de Orci for nine years where she managed Direct Response campaigns for Verizon Communications and MoneyGram Payment Systems. She also implemented integrated…

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evargasfinal

Director, Client Leadership

Elizabeth Vargas

Elizabeth brings more than ten years of Hispanic Advertising experience to Acento. She has been involved in the development of marketing programs for consumer packaged goods and retail category accounts including Supervalu owned Jewel-Osco, Albertsons and Save-A-Lot, as well as…

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