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NEWS

AHAA: Powerful… Provocative…. Groundbreaking

The 2015 AHAA Annual Conference promises to be all these things and more.  This year’s conference seeks to “Redefine Relevance” by challenging the notion of “general market” and refocusing on the new majority mainstream — largely driven by Hispanics. C-suite leaders from…

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INSIGHTS

Happy Mother’s Day!

Mother’s Day is coming up on May 10th and marketers should be prepared. The United States commercial market for Mother’s Day has skyrocketed in recent years.  The National Retail Federation reported that online consumers spent over $200 for Mother’s Day…

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INSIGHTS

Hispanics Take the Driver’s Seat

The growing economic power of Hispanics is transforming the American economy in many ways. Over 55 million Hispanics and their concurrent buying power is driving new vehicle sales growth and outpacing the total market. Recent data from RL Polk &…

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NEWS

Hispanic Executive Magazine Features Acento CEO

Acento CEO, Roberto Orci, is featured in the March/April 2015 issue of Hispanic Executive. Today’s Latino population  is changing, and Orci discusses how companies can adapt to bilingual advertising and diverse platforms. ”You really have to know how culture plays into decision making because…

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MEET OUR

LEADERS

Lourdes

Director, Client Leadership

Lourdes Washington

Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct…

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Roberto

Chief Executive Officer

Roberto Orci

Roberto Orci’s 30 years in marketing and advertising in Mexico, Canada and the U.S. make him a leader in his field. He was a Brand Manager at Procter & Gamble (Mexico); VP Management Supervisor at Ogilvy & Mather in the…

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Sofia

Director, Channel Strategy and Measurement

Sofia Escamilla

Sofía has over 18 years’ experience in Total Market and Hispanic marketing and media.  Her strengths are grounded in her ability to create results driven integrated media plans that reach and resonate with the Hispanic marketplace. She has been responsible…

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