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NEWS

AdJam 2014: Acento’s “Don Ramones” in Battle of the Bands

We are proud to announce that a group of talented musicians from Acento Advertising and their band Don Ramones are finalists in the 2014 AdJam. AdJam is an annual event sponsored by thinkLA to showcase bands made up of members of the…

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NEWS

The Hispanic Market Update for July is Available

The July issue features news, infographics and a spotlight on Social Media. You’ll find insights on customizing your approach to the Hispanic audience and finding opportunities with Upscale Latinos and Latina Decision Makers. Please participate in our survey regarding the…

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NEWS

#WhatisaHashtag

The hashtag is a valuable tool for social media communication and a pervasive phenomenon in popular culture. When used correctly, hashtags can help your brand promote products, events or campaigns; build or join online communities; and track conversations among consumers.…

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NEWS

Matador: New TV Series Offers Spies, Soccer and Brand Opportunities

El Rey Network’s highly anticipated new TV series, Matador, has all the elements to attract the elusive, culturally diverse audience of male Millennials. Set to premiere Tuesday, July 15th at 9 pm ET/PT, the irreverent and action-packed series Matador follows…

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MEET OUR

LEADERS

Lourdes

Director, Client Leadership

Lourdes Washington

Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct…

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Marco

Chief Creative Officer

Marco Cassese

Marco has been with Acento for over 15 years and is an industry veteran having started his career in 1985. His experience in Mexico and the U.S. Hispanic market have helped him develop a keen understanding of consumer behavior. Marco’s…

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Donnie Broxson

EVP, Client Leadership & Strategy

Donnie Broxson

Building on 20 years experience in multicultural communication, advertising and corporate positioning, Donnie delivers strategically aligned campaigns to garner the greatest influence with consumers, thought leaders and other key stakeholders in the Hispanic market and beyond.

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