AdJam 2014: Acento’s “Don Ramones” in Battle of the Bands

We are proud to announce that a group of talented musicians from Acento Advertising and their band Don Ramones are finalists in the 2014 AdJam. AdJam is an annual event sponsored by thinkLA to showcase bands made up of members of the…

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The Hispanic Market Update for July is Available

The July issue features news, infographics and a spotlight on Social Media. You’ll find insights on customizing your approach to the Hispanic audience and finding opportunities with Upscale Latinos and Latina Decision Makers. Please participate in our survey regarding the…

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The hashtag is a valuable tool for social media communication and a pervasive phenomenon in popular culture. When used correctly, hashtags can help your brand promote products, events or campaigns; build or join online communities; and track conversations among consumers.…

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Matador: New TV Series Offers Spies, Soccer and Brand Opportunities

El Rey Network’s highly anticipated new TV series, Matador, has all the elements to attract the elusive, culturally diverse audience of male Millennials. Set to premiere Tuesday, July 15th at 9 pm ET/PT, the irreverent and action-packed series Matador follows…

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Media Director

Angelica Posada

Angelica has over 18 years of Hispanic media experience including Direct Marketing initiatives. Angelica worked at La Agencia de Orci for nine years where she managed Direct Response campaigns for Verizon Communications and MoneyGram Payment Systems. She also implemented integrated…

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Chief Executive Officer

Roberto Orci

Roberto Orci’s 30 years in marketing and advertising in Mexico, Canada and the U.S. make him a leader in his field. He was a Brand Manager at Procter & Gamble (Mexico); VP Management Supervisor at Ogilvy & Mather in the…

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Director, Channel Strategy and Measurement

Sofia Escamilla

Sofía has over 18 years’ experience in Total Market and Hispanic marketing and media.  Her strengths are grounded in her ability to create results driven integrated media plans that reach and resonate with the Hispanic marketplace. She has been responsible…

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