2018 World Cup Campaign
In 2018, the US Soccer Team didn’t make it to the World Cup, leaving millions of fans without a team to root for. Wells Fargo, official sponsor of the Mexican National Soccer Team, offered a solution. In partnership with BBDOSF we crafted a tightly integrated campaign that catered to U.S. fans and Mexican-Americans equally. Acento had a key role producing content that secured engagement with Hispanic fans, including videos, Giphy packages and a live social media engagement platform.