People of color, the LGBTQ community and people with disabilities may be very different from each other, but we share the common experience of America. But for us, achieving success presents unique, and unequal, hurdles. With that insight in mind, we created Empowerful, a platform that helped Wells Fargo consolidate efforts to support these underserved communities through one empowering initiative. Audiences responded with engagement rates that were 7.8x higher, and positive comments in social media were 35% higher than the category benchmark.

Campaign Introduction

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Social Video