DEFEAT INDIFFERENCE
Cross-cultural, tech-forward advertising agency
shaped by the Hispanic experience.
ACENTO excels at the intersection of marketing craft and the cultural moment, pairing nuanced insights with creative innovation and forward-leaning technology to create solutions that spark conversation, build trust, and forge powerful connections.
Cultural connection is the antidote to indifference.
We challenge the status quo to respond to, and impact, culture, making brands matter in lives, spurring engagement, and changing behaviors. Everything we do is focused on defeating the pervasive indifference of today’s commoditized marketplace.
Focus Factor
It’s not enough to master creativity, media, strategy and social, It is the specialized capabilities and perspective through which you apply these specializations that creates impact and incremental returns. Through Radical Collaboration, we harness the power of specialization to deliver holistic solutions.
Multilingual Channel Dynamics
Predicting where and when to reach audiences, regardless of language and aligning creative to amplify the impact
Socio-linguistic
Nuance
Leveraging unique (deeply emotional) linguistic cues that drive engagements and ensure audience hears our intention
Segment
Adjacencies & Intersections
Harnessing the points where communities overlap and cultures influence each other while honoring the nuance of segments
Data Layering
& Validation
Data-driven strategies to optimize and evolve in real-time, layering insights toward greater impact and validating approaches
Cultural Movement
& Moments Exploration
Identifying the social and cultural context, its impact on consumer decisions and the role each community plays in shaping it
Applied Artificial Intelligence
Solving real world marketing challenges, we apply “Assistive Intelligence” to deliver Interactive Audience Personas, culturally and linguistic fine-tuned creative, and enhanced workflows.
Leadership
Donnie Broxson
CEO
Lourdes Washington
VP, Client Leadership
Vicent Llopis
ECD, Creative VP
Sofía Escamilla
VP, Media
ACENTO’s Hispanic roots have flourished to reflect the diversity of our world, serving the multiple languages and cultures of our communities. We embrace the bicultural – navigating fluidly between cultures and languages, activating the whole human, not just a segment. We celebrate the enormous power of AND.
40 YEARS DRIVING AUTHENTICITY
