Acento’s media team has over sixty years of combined experience in developing and implementing media campaigns ranging from branding to direct response. Our mantra is to consistently exceed expectations. Media capabilities include:
- Media Research: Subscribers to over 25 leading multicultural research resources (Nielsen Media, Arbitron, Nielsen Monitor Plus, Scarborough, Simmons, Geoscape, etc.). We also take great pride in our customized, proprietary systems and analytic tools
- Media Planning: Our plans are driven by solid marketing objectives and supported with extensive analyses of target consumers and the media their usage habits. Our expertise with media channels is rooted in our first-hand knowledge of the specific media our target segments consume and the nature of their engagement
- Media Placement: Our entire team is experienced and well versed in executing General Market and multicultural media buys. Buying capabilities and skills span the full spectrum of traditional and new media, from network TV and radio, spot TV and radio, cable, newspaper, magazine, outdoor to all forms of digital (online, mobile, social, viral, etc.). All buys are executed with the objective of surpassing planned goals and maximizing ROI. Added value extensions are integral in our negotiations and are geared to augmenting the overall marketing communications effort and campaign message
- Comprehensive Reporting and Optimization: We use the SBMS/VIEW program to generate detailed invoice tracking, reconciliations, post-buy analyses, response analyses and budget control. We also issue monthly competitive reports and quarterly white papers to keep our clients informed and strategically ahead of the curve
