10 Brands Capitalizing on the Latino Market

DECEMBER 6, 2012 04:11 PM by StevenBridges

This comes to us from ABC News. There’s a reason the new Gerber baby is Latina, Sofia Vergara is now
peddling Suave and Covergirl, and J.Lo’s deductive Glow is the highest grossing celebrity-endorsed
perfume of all time. Latinos love to buy. They tend to over-index as consumers of cosmetics,
shampoo,perfume and baby products like food and diapers. Here’s a look at the top ten that spend money
on Spanish-language advertising for TV, radio and print media last year:

1. P&G ($225.6M)
2. Bancorp Inc. ($193M)
3. Dish Network ($161M)
4. McDonald’s ($161M)
5. AT&T ($131M)
6. Verizon ($126M)
7. Toyota ($101M)
8. General Mills ($95M)
9. Kraft Foods ($92M)
10. General Motors ($91M).

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