Chief Creative Officer
Marco Cassese
Marco has been with Acento for over 15 years and is an industry veteran having started his career in 1985. His experience in Mexico and the U.S. Hispanic market have helped him develop a keen understanding of consumer behavior. Marco’s expertise in branding and direct response marketing has been instrumental in developing award winning and result generating campaigns across various categories. His client roster includes prestigious clients such as Nissan, Kimberly Clark, Nestle, Honda, Blue Cross, Staples, Toshiba, Robinsons-May, Wells Fargo among others.
Marco was previously Creative Director of Publicis’ Mexico branch (Paulino Romero). His Mexico experience encompassed all categories including automotive, retail, pharmaceutical, financial, packaged goods, beverages, tourism and communications.
A graduate from UNIVA University (Universidad del Valle de Atemajac, Guadalajara, Mexico), where he majored in Advertising. Marco was born in Italy and lived most of his life in Mexico.
