Account Service Director
Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct mail and OOH campaigns, developed communications and business plans for national and new market launches and led budget management.
Recently, she leads the Wells Fargo account as Account Director providing strategic direction and implementation of Hispanic initiatives. Lourdes was born in Madrid, Spain but raised by Cuban parents in Newark, NJ and eventually moved to sunny Los Angeles. She has three kids and spends her weekends at the Softball and T-Ball fields watching them play.