Who We Are

Leadership

Chief Executive Officer

Roberto Orci

Roberto Orci’s 30 years in marketing and advertising in Mexico, Canada and the U.S. make him a leader in his field. He was a Brand Manager at Procter & Gamble (Mexico); VP Management Supervisor at Ogilvy & Mather in the…

Chief Creative Officer

Marco Cassese

Marco has been with Acento for over 15 years and is an industry veteran having started his career in 1985. His experience in Mexico and the U.S. Hispanic market have helped him develop a keen understanding of consumer behavior. Marco’s…

Chief Integration Officer

Tony Aguilar-Arellano

Tony joined Acento in 2000. He brings a deep knowledge of media issues and familiarity with the programming and strengths of media channels across the Hispanic U.S. and Latin America media landscape. His experience includes Allstate Insurance Co., American Honda,…

V.P. Client Services

Donnie Broxson

Building on 20 years experience in multicultural communication, advertising and corporate positioning, Donnie delivers strategically aligned campaigns to garner the greatest influence with consumers, thought leaders and other key stakeholders in the Hispanic market and beyond.

Media Director

Angelica Posada

Angelica has over 18 years of Hispanic media experience including Direct Marketing initiatives. Angelica worked at La Agencia de Orci for nine years where she managed Direct Response campaigns for Verizon Communications and MoneyGram Payment Systems. She also implemented integrated…

Account Service Director

Lourdes Washington

Lourdes Washington has been managing financial category accounts for over 14 years. With experience in major brands such as Washington Mutual, H&R Block and Allstate Insurance, she has led the development, test and launch of national TV, radio, print, direct…

Account Service Director

Elizabeth Vargas

Elizabeth brings more than ten years of Hispanic Advertising experience to Acento. She has been involved in the development of marketing programs for consumer packaged goods and retail category accounts including Supervalu owned Jewel-Osco, Albertsons and Save-A-Lot, as well as…

Director, Interactive & Branded Entertainment

Genesis Capunitan

Genesis Capunitan came to Acento in 2009 to lead the agency’s Interactive and Branded Entertainment Divisions. Capunitan, a senior marketing and communications executive with extensive experience managing large scale online and offline communications campaigns, oversees Acento’s Interactive Strategic Planning, Social…

Director HR & Operations

Luz Marina Lopez

Luz Marina Lopez’s passion for people highlights her 20 plus years of administration, HR, finance and operations experience for both government agencies and the advertising industry. Luz joined Acento in 2009 to lead the team that implements Acento’s vision of…