Newsletter
February Hispanic Market Newsletter
FEBRUARY 3, 2012 10:36 PM by StevenBridges
NEWS
Hispanic Market Newsletter December 2011 Happy Holidays!
NOVEMBER 30, 2011 07:12 PM by StevenBridges
Acento Ranked Among the Fastest Growing Private Companies in Los Angeles
NOVEMBER 22, 2011 07:03 PM by StevenBridges
Acento Advertising ranked among the Fastest Growing Private Companies in Los Angeles
For the second consecutive year, Acento was ranked among the “100 Fastest Growing Private Companies” by the Los Angeles Business Journal. With three consecutive years of growth exceeding 30% each year, Acento ranked No. 44 on this year’s 2011 list. Steady new business wins coupled with strong organic client growth has positioned Acento Advertising as one of the leading independent Hispanic and Total Market agencies in the United States, and largest media biller on the west coast. “We are thrilled to have once again made the L.A. Business Journal’s 100 Fastest Growing Private Companies list,” says Steve Roth, Acento director, agency development. “Our general market work this year for clients Health Net, Southern California Edison and California Tobacco Control Program has further positioned Acento Advertising as a Total Market Agency, fully equipped to meet all our clients’ needs, today, tomorrow and into the future in this ever-changing consumer market.”
Health Net General Market Campaign Launched by ACENTO
OCTOBER 28, 2011 10:59 PM by StevenBridges
Health Net recently launched its Fall General Market brand advertising campaign in California and Arizona to support the important enrollment period for customers who are selecting a health plan for the January 1 effective date. The advertising consists of Outdoor, 30-second Radio and Online. “It was important to demonstrate that Health Net truly takes a personal and human approach to healthcare and provides affordable and tailored solutions for consumers,” said Robin Burns, Acento Manager, Strategic Planning and Research. The advertising plays up on the power of word-of-mouth via social media where customers spread the news with fun “tweets”. The contemporary ad campaign shows how Health Net is not like other health insurance companies. The campaign closes with the tag line “Way to care” delivering a strong leadership position for Health Net.
Roberto Orci Gives Look Ahead for Association of Hispanic Agencies (AHAA)
OCTOBER 28, 2011 10:49 PM by StevenBridges
As mentioned in Hispanic Market Weekly, AHAA is embarking on a year of change and challenges, adding new board members, lead by incoming chairman Roberto Orci, president of Acento Advertising. “In very few years, we have seen Hispanic marketing go from a nice-to-have to a must-have,” said Orci. “We attribute that to smart client marketers and effective Hispanic marketers.” As he took command of the organization at the conference’s closing on October 13, Orci detailed his “wish list” for AHAA in the coming year. It includes attracting members from other disciplines; expanding AHAA’s board to include representation from the media and marketing industries; and becoming a strong advocate for progress. “It’s better to build an airplane than to build a parachute,” Orci said. Furthermore, Orci said that companies now understand that the Hispanic market is not going to simply assimilate and go away, which means that a targeted approach will deliver long-term benefits. According to Orci, “Companies can’t just pop-in and-out of the Hispanic market as a fad. They must get on the train or risk being left behind and becoming irrelevant.”
Wells Fargo Latino Music Series Rolls Into the Sunshine State
OCTOBER 28, 2011 10:48 PM by StevenBridges
On the heals of producing a Times Square Latin music event as part of client Well’s Fargo’s Tú Música, Tú Ritmo Concert, Acento recently executed a concert in Miami and Orlando celebrating Wells Fargo’s successful conversion efforts from Wachovia Bank. The concerts featured a stellar performance by Rey Ruiz at The Fillmore Miami Beach and Tito Nieves at the House of Blues in Orlando. Wells Fargo supported the local community by donating proceeds from the ticket sales to Amigos For Kids in Miami and to the Hispanic Heritage Scholarship Fund of Metro Orlando (HHSFMO). Amigo for Kids is a nonprofit organization that supports underprivileged children and their families and is dedicated to the prevention of child abuse and neglect. The HHSFMO is a nonprofit organization dedicated to providing scholarships to Hispanic students pursuing a college or university degree. The evening also included the participation of Mariana Rodriguez and Gaby Calderon from Telemundo as the MC’s for the evening.
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