Personal Care Spending Skyrockets Among Latinos

JANUARY 4, 2012 06:59 PM by StevenBridges

According to an article in the Huffington Post, a recent survey indicated that over the past decade spending on personal care products by Latinos grew more than 40% — almost three times faster than growth seen for non-Latino consumers. Additionally, according to the survey, Latinas are “significantly more likely” to use many beauty products — including perfume, mascara, and facial cream than non-Latinas.