HISPANIC MOVIEGOERS VITAL TO RELEASE SUCCESS

NOVEMBER 5, 2012 06:08 PM by StevenBridges

As mentioned in the Hollywood Reporter, MPAA chairman and CEO Chris Dodd earlier this year sternly
instructed the film industry to better serve Hispanic moviegoers, who more and more are becoming a
Hollywood lifeline. According to MPAA research, Hispanics make up 16% of the U.S. population yet
represent 25% or more of those buying tickets to the cinema. They also go to the movies more often than
any other ethnic group: Hispanic moviegoers go to the movies 5.3 times a year, on average. That
compares with 3.5 times for non-Hispanic whites and 3.7 times for African-Americans.

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